| View previous topic :: View next topic |
| Author |
Message |
samantha1170
Correspondent
Joined: 01 Jul 2005
Posts: 1145
Location: Melbourne, Australia
|
 Posted: Thu Dec 21, 2006 06:21 |
 |
|
JAMIROQUAI - THE NEW FACE OF CLARION
Hi everyone, I found this today...
From January 2007 Jamiroquai will be the face of Japanese car navigation and audio manufacturer Clarion. In a new brand image video Jay will be featured driving the new Clarion H.M.I. "Moray" concept car, designed by Italian company Italdesign - Giugiaro.
According to the Clarion (Japan) website, "news of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later."
The video will premiere in January at the CES Consumer Electronics Show in Las Vegas between 8 and 11 January and will also be available to watch at the Clarion website.
According to the Clarion website, Jamiroquai was chosent as they are "International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the "Clarion H.M.I. (Human Mobile Music Media Interface)" brand slogan."
Thanks to: http://funkin.com
Here's the full information from the Clarion website...
British band Jamiroquai enlisted to put Clarion at the center of the world stage in 2007
Jay Kay drives home the music and the Giugiaro designed blue Clarion H.M.I. Moray Concept Car at CES in the US January 8-11, 2007
Nationwide brand image campaign in Japan planned for 2007
Seeking to further boost global recognition for its brand name, Clarion Co., Ltd. (President: Tatsuhiko Izumi) has recruited the world famous British band Jamiroquai as the new face for its brand starting in January 2007.
It will be Jay Kay behind the wheel singing the Jamiroquai hit "Feel so Good" in the brand image video when the new blue Clarion H.M.I. “Moray” concept car designed by world-famous Italian design company Italdesign-Giugiaro* makes its world debut at the Clarion booth at the Consumer Electronics Show being held January 8-11, 2007 in Las Vegas.
News of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later.
This campaign is one more step in the company’s quest for broader global marketplace recognition of its brand name that began one year ago with the launch of the new global Clarion brand in January 2006.
The choice of Jamiroquai as standard bearer was an easy one: International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the “Clarion H.M.I. (Human Mobile Music Media Interface)” brand slogan.
Aiming to make its brand an international icon in its field as well, this is the latest of Clarion’s global activities.
Clarion’s plans to further popularize its brand in 2007 include:
2007 Clarion brand image
British band Jamiroquai:
Promotions will include a brand image video of the world-famous jazz funk group featuring Jay Kay singing "Feel so Good."
2007 Clarion H.M.I. “Moray” Concept Car
Concept car designed by world-famous Italian design company Italdesign- Giugiaro
Concrete brand development
* Brand image video campaign
Roaring out of the gate, the image video of Jay Kay singing the Jamiroquai hit "Feel So Good" dashing around town in the new blue Clarion H.M.I. Moray concept car designed by world-famous Italian designer Giorgetto Giugiaro will premiere at the Clarion booth at the Las Vegas Consumer Electronics Show (January 8-11, 2007), to be followed by worldwide promotions.
* Domestic Japan campaign
TV commercials: To be aired starting Spring 2007
In stores: Volume and retail sales starting Spring 2007
Clarion web site: News to be posted in January 2007
Source: Clarion.com
SAMANTHA
_________________
Last edited by samantha1170 on Sat Sep 20, 2008 02:18; edited 1 time in total |
|
| Back to top |
|
 |
skoolen87
Joined: 17 Oct 2002
Posts: 165
Location: The Netherlands
|
| Posted: Tue Jan 16, 2007 13:22 |
|
|
So what will this mean? Will there be a Feel So Good video ?  |
|
| Back to top |
|
|
cosmic gypsy
Joined: 21 Dec 2006
Posts: 302
Location: planet earth
|
| Posted: Tue Jan 16, 2007 19:22 |
|
|
  |
|
| Back to top |
|
|
russky
Joined: 06 Jun 2005
Posts: 3396
Location: Chester, U.K
|
| Posted: Tue Jan 16, 2007 20:48 |
|
|
if you enter the site via this page:http://www.clarion.com/global/en/top.html
it shows a few promo shots of the car and jay himself looking futuristic!
also here is a pdf file for the original picture:http://www.clarion.com/us/en/files/pdf/catalog_2007/Introduction.pdf
_________________
|
|
| Back to top |
|
|
samantha1170
Correspondent
Joined: 01 Jul 2005
Posts: 1145
Location: Melbourne, Australia
|
| Posted: Wed Jan 17, 2007 01:56 |
|
|
| russky wrote: |
| http://www.clarion.com/global/en/top.htm |
Where on the page am I meant to go, all it comes up with are the names of countries and their local websites 
SAMANTHA
_________________
|
|
| Back to top |
|
|
Ivy
Joined: 25 Jan 2005
Posts: 336
|
| Posted: Wed Jan 17, 2007 02:13 |
|
|
click on japan or U.S.  |
|
| Back to top |
|
|
samantha1170
Correspondent
Joined: 01 Jul 2005
Posts: 1145
Location: Melbourne, Australia
|
| Posted: Wed Jan 17, 2007 02:25 |
|
|
It's not working for me - on the Japan site, it just gives the same info/photos as I posted originally and no photo comes up on the US site
Is anyone able to post the pics up for me
SAMANTHA
_________________
|
|
| Back to top |
|
|
Dye
Correspondent & Expert
Joined: 16 Nov 2003
Posts: 5146
Location: Planet Home; Buenos Aires, Argentina
|
| Posted: Wed Jan 17, 2007 02:39 |
|
|
I haven't found them either.
D! |
|
| Back to top |
|
|
samantha1170
Correspondent
Joined: 01 Jul 2005
Posts: 1145
Location: Melbourne, Australia
|
| Posted: Wed Jan 17, 2007 02:45 |
|
|
Phew, glad it just wasn't me that couldn't see it - thought I was going a bit mad (well more mad than normal  )
SAMANTHA
_________________
|
|
| Back to top |
|
|
Black_Crow_88
Joined: 19 Feb 2006
Posts: 131
Location: Turin, Italy
|
| Posted: Wed Jan 17, 2007 14:34 |
|
|
I found this photo on Clarion site...
And that place (background) it's Vittorio Veneto square.. near my university.. 
Vereeeeeeeee ..... We where totally out of there 
_________________
"God bless our high times!" |
|
| Back to top |
|
|
__Janluka__
Joined: 11 Feb 2006
Posts: 953
Location: L' Aquila, Italy
|
| Posted: Wed Jan 17, 2007 15:13 |
|
|
..Jay in Turin..
_________________
|
|
| Back to top |
|
|
russky
Joined: 06 Jun 2005
Posts: 3396
Location: Chester, U.K
|
| Posted: Wed Jan 17, 2007 16:08 |
|
|
sorry sam ,
it's when you enter the Japan site from the start - it loads clarion H.M.I - then gives like a slideshow of jay in the car, the sat nav system and jay in a futureistic corridor much like the Afo graphics.
I apologise if you have seen this introduction already
also from the clarion news article above - the Consumer Electronics Show was hosted last week in Las Vegas which included the new Clarion in-car entertainment system and sat nav. Unfortunately i couldn't find any pics of the 'moray' concept car but here is the system they are marketing with jay driving on-screen if you look carefully
this was from the clarion booth at the show:
another model in the range jay is promoting while driving the car:
_________________
Last edited by russky on Wed Jan 17, 2007 22:22; edited 1 time in total |
|
| Back to top |
|
|
Black_Crow_88
Joined: 19 Feb 2006
Posts: 131
Location: Turin, Italy
|
| Posted: Wed Jan 17, 2007 17:18 |
|
|
Cool!!!
However I can see that mini slideshow.. Try to reload that page... maybe it works
_________________
"God bless our high times!" |
|
| Back to top |
|
|
russky
Joined: 06 Jun 2005
Posts: 3396
Location: Chester, U.K
|
| Posted: Wed Jan 17, 2007 20:10 |
|
|
so im not going mad???
_________________
|
|
| Back to top |
|
|
Deja
Joined: 05 Jun 2006
Posts: 650
Location: Turin, Italy
|
| Posted: Wed Jan 17, 2007 20:42 |
|
|
| Black_Crow_88 wrote: |
I found this photo on Clarion site...
And that place (background) it's Vittorio Veneto square.. near my university..
Vereeeeeeeee ..... We where totally out of there |
 
can you believe it??
Vere
_________________
No man is an Island, entire of itself; every man is a piece of the Continent, a part of the main and any man's death diminishes me, because
I am involved in Mankind. |
|
| Back to top |
|
|
|
Editorial
Search
Memberlist
Register
Profile
Private messages
Log in
